When you think about a community "branding" itself, promoting itself, or advertising what it has to offer you tend to think this is an optional learning environment. In other words, if you don’t want to find out what’s great about the community you don’t have to.
Not so in Seattle where they're making it just a little bit tougher for citizens to escape from hearing how great the city is. No, they’re not running promotional advertisements – they're playing homegrown bands. Now, when you call city offices and are put on hold you will hear music performed by one of Seattle’s own musical groups. If you're really taken-in by the artist then the Seattle city government website has more music samples by the artists, links to musician webpages, lists of concert dates and more information about the musicians.
This is a really "fresh" idea and we can all likely agree that anything is better than a seemingly endless loop of elevator music. This story in the Seattle Post-Intelligencer has more details for those interested. Also, if anyone has heard of similar efforts in the U.S. of using call-waiting to promote area culture and events we’d love to hear about them.