Last night was the season premier of The Office. In one of the great examples of taking advantage of an opportunity, the real Scranton is embracing its new fame. While some of the sites mentioned in the sit-com are made-up--there is no Hooters or Benihana in Scranton--others are not. The visitor's bureau is thinking about an "Office Tour", there will be an Office Convention in Scranton in October, and the sign in front of City Hall says sponsored by Dunder Mifflin (the fictitious company in the show). In an article in Wednesday's Washington Post,"Scranton, Making All the Dwight Moves" reporter Jen Chaney cites lots of real things happening in Scranton especially its downtown revitalization but highlights how the television show is changing things in a positive way. Take a look at the article and the video.
Scranton gets it as Providence did a few years ago. If you are getting free publicity once a week from a leading television show, take advantage of it. While Scranton has a distinguished history on its own, its new-found fame as the place where Michael, Jim, Dwight, and Pam live (in the show) gives it new cache.