The pinnacle of our generosity is around the holiday season. Money, gifts, toys abound for our friends and family and those we don't know. But what happens the rest of the year? Communities are establishing funds that will help children in the area throughout the year if they need glasses, shoes, clothes, even school supplies. Area teachers and social service workers are alerted to the availability of the funds and recommend children when there is a need. The solicitation for funds is done through the newspaper and usually administered by a local charity like the United Way. People can make donations in memory of friends and family or under their own name. This is a great thing for many reasons. First, it provides a place to give during the holidays. Second, it alerts the community to year-round needs. Third, it does a tremendous service to children who have no where else to turn.
So on Monday make sure that your community has such a fund. If not, this would be the time to meet with your United Way, local social service agencies, and others to create one. It is not too late even for this year.
I encourage leaders of community funds to create databases and maps like you can see at http://www.tutormentorprogramlocator.net/programlocator/default.asp so that donors can shop for what neighborhood they want to help, what cause, and what agency in that neighborhood needs help and would benefit from a holiday donation.
In fact, with such a portal, leaders in churches, colleges, high schools and business could be connecting volunteers and donors to programs throughout a city throughout the year, not just during the holiday season.
Without a map its too likely that donations will only go to a few high profile neighborhoods, or to a few high profile programs, or those that make the cut with the community foundation review process. With a map it's possible to enable the cusomter (volunteer or donor) to choose where he wants his donation to go. With the map, and with leaders pointing to all neighborhoods where there is a need for similar services, it's possible to create a much better distribution of resoruces and good services.
If there are community foundations already operating this way, I encourage them to introduce themselves.
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